Skip to content Skip to footer

The Basics of Online Course Creation: A Friendly Guide (III)

The Basics of Online Course Creation

Choosing Your First Funnel Strategy: A Step-by-Step Guide

You’ve explored the top four funnel strategies that consistently deliver results: mini-products, webinars, high-ticket sales, and lead magnets. These aren’t just my recommendations or those of my clients. Global statistics affirm that these four funnels are the most effective. As we see success with these strategies both in Ireland and internationally, it’s time for you to decide which funnel to start with. You can’t dive into all of them at once; you need to choose one to begin your journey.

Which Funnel Strategy Will You Start With?

Choosing your first funnel strategy is crucial to setting the foundation for your online business. Each funnel has its own unique strengths and applications. Let’s break down each one and help you decide which is the best fit for you.

1. Webinar Funnel

Why Choose a Webinar Funnel?

  • Engagement: Webinars offer live interaction, allowing you to engage with your audience in real-time.
  • Authority Building: Hosting a webinar positions you as an expert in your field.
  • Sales Opportunities: Webinars provide a platform for detailed presentations of your products or services, often leading to higher conversion rates.

Steps to Implement a Webinar Funnel:

  • Select a Topic: Choose a topic that addresses a significant challenge or interest of your target audience.
  • Plan Your Webinar: Develop a structure that includes teaching, interaction, and a sales pitch.
  • Promote Your Webinar: Use email marketing, social media, and ads to attract attendees.
  • Host and Follow Up: Deliver your webinar, engage with participants, and follow up with additional resources and offers.

2. Mini-Product Funnel

Why Choose a Mini-Product Funnel?

  • Low Barrier to Entry: Mini-products are typically low-cost, making them accessible to a wide audience.
  • Immediate Value: These products provide quick wins for your customers, establishing trust.
  • Lead Generation: Selling mini-products can grow your email list with engaged leads.

Steps to Implement a Mini-Product Funnel:

  • Identify a Need: Create a product that solves a specific problem for your audience.
  • Deliver High Value: Ensure the mini-product is packed with actionable insights or tools.
  • Promote Effectively: Leverage social media, email campaigns, and paid ads to drive sales.

3. High-Ticket Funnel

Why Choose a High-Ticket Funnel?

  • Maximise Revenue: High-ticket items generate significant revenue with fewer sales.
  • Deep Engagement: Customers who invest in high-ticket products are often more committed.
  • Premium Positioning: High-ticket offerings enhance your brand perception.

Steps to Implement a High-Ticket Funnel:

  • Understand Your Audience: Tailor your high-ticket offering to address specific pain points.
  • Provide Exceptional Value: Deliver a transformative experience with your high-ticket product.
  • Build Trust: Use testimonials and case studies to showcase the value of your offering.
  • Personalise Your Approach: Offer consultations to connect with potential clients.

4. Lead Magnet Funnel

Why Choose a Lead Magnet Funnel?

  • Value Exchange: Lead magnets offer something valuable for free, in exchange for contact information.
  • List Building: Grow your email list with qualified leads interested in your niche.
  • Nurturing Leads: Use targeted email campaigns to nurture leads through the funnel.

Steps to Implement a Lead Magnet Funnel:

  • Identify a Need: Develop a lead magnet that your audience will find valuable.
  • Create High-Quality Content: Ensure your lead magnet is immediately useful and relevant.
  • Optimise Your Landing Page: Make it easy for visitors to sign up with a clear and compelling offer.
  • Promote Your Lead Magnet: Use social media, blog posts, and ads to drive traffic to your landing page.


Choosing your first funnel strategy is a pivotal step in your journey. Whether you opt for a webinar funnel, mini-product funnel, high-ticket funnel, or lead magnet funnel, the key is to start with one and commit to it. Remember, this is just the beginning.

The Basics of Online Course Creation

With us, brands that do well, do even better!


34 Usher’s Quay, Dublin 8, D08 CV6X, Ireland


Digital Lotus © 2024. All Rights Reserved.