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The Basics of Online Course Creation: A Friendly Guide (V)

Blog Post: Google Analysis – Verifying Ideas for a Facebook Advertising Course

Creating a successful online course requires more than just knowledge of the subject; it demands thorough research and idea validation to ensure there’s a genuine need for what you’re offering. Today, I’ll walk you through a comprehensive Google analysis to verify your idea for a Facebook Advertising course, ensuring it resonates with your target audience and stands out in the market.

Step 1: Identify Key Topics

Start by reflecting on the main themes that emerged from your brainstorming sessions. For me, three critical areas stood out:

  1. Online Marketing
  2. Client Acquisition
  3. Facebook Advertising

These topics are not only relevant, but also encompass a broad range of problems that many businesses face.

Step 2: Pinpoint Specific Problems

Next, delve into each of these areas to identify specific problems you can address. For instance:

  • Online Marketing: Issues such as a lack of clients, difficulties in building a personal brand, or establishing an expert position online.
  • Facebook Advertising: Challenges like setting up a business manager, dealing with ad blocks, optimising ads, poor conversion rates, and unattractive ad graphics.

Step 3: Google Search for Idea Verification

To validate the demand for your course, turn to Google. Begin by searching for the problems you’ve identified. For example, typing “Facebook ads problem” in Google reveals a plethora of blogs and forums discussing these issues, indicating a strong interest and need for solutions.

Step 4: Utilise Google Keyword Planner

Google Keyword Planner is an invaluable tool for understanding search volumes and trends. If you don’t have access yet, it’s straightforward to set up by spending a small amount on Google Ads. Here’s how to use it:

  1. Enter keywords related to your topic, such as “how to get clients” or “Facebook ads.”
  2. Analyse the search volume data to gauge interest. For example, “how to get clients” might show 590 searches per month, which is a significant number indicating a strong interest.

Step 5: Analyse Competitor Content

Check out YouTube for popular videos related to your topics. Use filters to sort by the number of views to see what content resonates most with viewers. For instance, tutorials on “Facebook ads for beginners” often attract high viewership, suggesting a robust demand for introductory courses.

Step 6: Explore Facebook Ad Library

Facebook Ad Library allows you to see what types of ads competitors are running. Search for ads using keywords like “Facebook advertising” to see what’s currently active. Ads that have been running for a long time are likely performing well, providing insight into effective marketing strategies.

Step 7: Translate and Expand Keywords

Consider translating your keywords into Polish and other languages to tap into a broader audience. Use Google Translate for this purpose, and re-enter the translated keywords into Google Keyword Planner. This can reveal global search trends and additional market opportunities.

Step 8: Verify on Multiple Platforms

Don’t limit your research to Google alone. Check platforms like YouTube, and analyse video content and trends. Look for common themes and high-engagement topics to refine your course content.

Conclusion: Continuous Learning and Adaptation

Verifying your course idea is an ongoing process. Use tools like Google Keyword Planner, YouTube, and Facebook Ad Library to stay updated on trends and audience needs. By thoroughly researching and validating your ideas, you’ll be better positioned to create a course that meets the demands of your target audience and stands out in a competitive market.

Remember, the key to a successful online course is not just expertise in the subject but also a deep understanding of your audience’s needs and challenges. Happy researching and good luck with your Facebook Advertising course!

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