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Before You Build: Essential Questions for Your Website Project

Before you dive into the exciting world of web design, let’s explore the critical questions you should ask yourself. Whether you’re creating a business card site or a robust e-commerce platform, these considerations will shape your project.

1. Company Profile: Know Thyself

What does your company do?

Understanding your core business activities is crucial. Are you a boutique bakery, a tech consultancy, or a creative agency? Define your niche.

What industry are you in?

Each industry has its unique requirements. A law firm’s website differs significantly from an online fashion store. Tailor your approach accordingly.

How does the competition operate?

Research your competitors’ websites. What works well for them? What gaps can you fill? Learn from their successes and shortcomings.

What do customers pay attention to?

Put yourself in your customers’ shoes. What information would they seek? User experience matters—make it seamless.

What questions do customers ask most often?

Anticipate FAQs. Address them on your site. Clear communication builds trust.

2. Purpose of the Website: Define Your North Star

Is it a business card or a sales powerhouse?

Some sites serve as digital business cards—a brief introduction. Others drive sales, generate leads, or showcase portfolios. Clarify your purpose.

What’s your sales funnel like?

If your site is part of a sales funnel, map it out. How do visitors move from awareness to conversion? Understand the journey.

Landing pages or a comprehensive site?

Consider your content strategy. Will you have a single-page site or multiple landing pages? Define the scope.

A creative life is an amplified life. It’s a bigger life, a happier life, an expanded life, and a hell of a lot more interesting life – Elizabeth Gilbert

3. List of Functions: Beyond the Basics

What functions should your site have?

Think beyond the obvious. Newsletter sign-up, contact forms, route maps, and blogs enhance user engagement.

4. Main Page Design: The First Impression Matters

What should different sections look like?

Visualize your main page. Consider the menu, banner, “About Us” section, service offerings, client testimonials, blog snippets, and contact form.

5. Main Menu: Navigating the Digital Landscape

What’s in your main menu?

Craft a user-friendly menu. Common items include Home, About Us, Services, Blog, and Contact.

6. Website Map: Chart Your Course

What sub-pages will you need?

List all pages, including sub-pages. For example, an “Offer” page might have sub-pages for specific services.

7. Additional Considerations: The Nitty-Gritty

Integrations, Inspirations, and Materials

Think about integrations (e.g., CRM systems), links to websites you admire, and necessary materials (images, videos, etc.).

Texts for the Website

Content matters. Plan your text—clear, concise, and compelling.

Legal Aspects

Privacy policies, terms of use, and disclaimers are essential. Consult legal experts.

SEO and Advertising

Plan your SEO strategy. How will you attract visitors? Consider paid advertising too.

Website Administration and Updates

Who will manage the site? Regular updates are vital for security and freshness.

In Conclusion

Before you touch a line of code, answer these questions. They’ll guide your project, ensuring a website that truly represents your brand. Happy building!

Feel free to reach out if you need further guidance or have any questions. Your website journey awaits! 🌐✨

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