Marta Wilczewska, a triple threat in the therapy world—psychologist, sexologist, and certified Gottman Method couples therapist—needs a website that not only reflects her expertise but also embodies the safe and supportive space she offers her clients. After 20 years in this game, I can tell you this is crucial. A website is your digital shopfront, your first impression, your 24/7 online presence.
Here’s how we can build an online sanctuary for Marta’s practice that attracts clients and fosters trust:
1. Collaborative WordPress Design: Laying the Foundation
WordPress is our go-to platform. It’s user-friendly, even for Marta, and offers endless customisation options. But this is a two-way street. We need Marta’s input every step of the way. What feeling do we want to evoke? Serene and calming? Warm and inviting? Modern and professional?
- Imagery: Think authentic photos of Marta (maybe in her therapy space), calming colours, and subtle design elements that convey openness and trust. Stock photos? Hard pass. We need genuine connection here.
- Content: This is where Marta’s expertise shines. We’ll craft clear, concise, and compassionate copy that speaks directly to her ideal client. Think about the words someone struggling might type into Google. “Gottman Method Dublin”? “Sex therapy near me”? Let’s weave those keywords naturally into the site.
- Navigation: Simple and intuitive. No one wants to get lost in a maze of pages. Key sections: About Marta, Services Offered, Contact, Blog (more on that later).
2. Local SEO Optimization: Getting Found
It doesn’t matter how beautiful the website is if no one can find it. We need to play the Google game.
- Location, Location, Location: Marta’s practice is in Dublin, right? We need to make sure Google knows that. “Psychologist Dublin,” “Couples therapy Dublin”—these” phrases need to be woven strategically throughout the site.
- Google My Business: Claim and optimise Marta’s Google Business Profile. This is prime real estate on Google Search and Maps. Accurate contact info, hours, client reviews—it all matters.
3. Performance Metrics & Insights: Measuring Success
We’re not just building a website and walking away. We need to track what’s working and what’s not.
- Google Analytics: This gives us the lowdown on website traffic. Where are visitors coming from? What pages are they engaging with? This data allows us to fine-tune the site over time.
- Contact Form Submissions: How many people are reaching out to Marta through the website? This is a key indicator of the site’s effectiveness.
4. Content Marketing: Building Trust and Authority
Remember that blog I mentioned? This is where Marta can really flex her knowledge.
- Blog Posts: Regularly publish informative and insightful articles on topics relevant to her clients. Think “Dealing with anxiety,” “Improving communication in relationships,” “Benefits of sex therapy.” This establishes Marta as an expert and provides valuable content for potential clients.
Marta’s website needs to be more than just an online brochure. It needs to be a reflection of her, her values, and her expertise. By combining a collaborative design approach with smart SEO and ongoing analysis, we can create a website that attracts clients, builds trust, and helps Marta grow her practice.
Ready to embark on this transformative journey? Let’s collaborate to craft a brand that truly embodies your essence and connects with your audience on a soul level.