I’ve witnessed the alchemical process of brand identity unfold. Before we dive into colours, fonts, and logos, let’s lay the groundwork. Here’s what you need to ponder before embarking on your brand identity project:
1. Know Thy Business
What’s Your Story?
- Business Overview: Describe your business succinctly. What do you do?
- Problem Solver: How do you make your customers’ lives better? What pain points do you address?
Competitor Reconnaissance
- Three Main Competitors: Who’s in the ring with you? Analyse their presence.
- Likes and Dislikes: What aspects of their branding resonate with you? What falls flat?
Your Unique Edge
- Setting Yourself Apart: What makes you the standout choice? Why should prospects choose you?
- Behind the Curtain: Any unique backstory, business name origins, or logo tales?
Descriptive Adjectives
- Five Words: Sum up your company in five adjectives. What vibe do you emit?
Products are made in a factory, but brands are created in the mind.
Walter Landor
Brand Identity Questionnaire: Unveiling Your Essence
About Your Business
- Business Overview:
- What’s your elevator pitch? Briefly describe your business.
- Customer Solutions:
- What problem do you solve for your customers?
- Competitors:
- Who are your top three competitors? What do you admire or dislike about their visual identity?
- Your Unique Selling Points:
- What sets you apart? Why should prospects engage with you?
- Brand Story:
- Any intriguing backstory behind your business name or logo?
About the Project
- Deliverables:
- What visual identity elements do you need?
- Current Material Update:
- Does existing material need a facelift to match the new visual identity?
- Decision Makers and Turnaround:
- Who calls the shots? What’s the decision timeline?
- Timelines and Budget:
- Project duration and financial boundaries?
About Your Customers
- Ideal Customer Persona:
- Describe your dream customer.
- Primary Message:
- What’s the core message you want to convey?
- Adjectives for Your Ideal Customer:
- Five words that describe them.
- Market Research:
- Any insights to share?
About the Identity
- Purpose of This Exercise:
- Why now? What’s the driving force?
- Existing Brand Challenges:
- Why isn’t your current identity working for you?
- Guidelines and Preferences:
- Specific dos and don’ts for colours and other visual elements?
- Inspiring Brands:
- Share three brand links that inspire you. What captivates you about them?
- Weak Logos:
- Three logos you find weak and why.
- Desired Look and Feel:
- Five adjectives or phrases for your brand’s desired vibe.
Brand Identity Questionnaire
Please complete the following questions to shape your brand identity:
- Brand Name:
- What’s your brand’s name?
- Mission Statement:
- In one sentence, state your brand’s mission.
- Brand Keywords:
- List five keywords that encapsulate your brand.
- Visual Inspiration:
- Share any visual references or inspirations (logos, images, etc.).
- Brand Personality:
- Describe your brand as if it were a person.
- Competitor Analysis:
- Who are your main competitors? What do you admire about their branding?
Remember, your brand is more than a logo—it’s an experience. it’s the soul of your business. Let’s weave your story into pixels and colours and craft something remarkable together!
Feel free to reach out if you need further guidance or have any questions. Your brand journey awaits! 🌟🚀
