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The Basics of Online Course Creation: A Friendly Guide (VII)

Analysing Ideas: Online Marketing, Client Acquisition and Facebook Advertising

When diving into the world of online business, it’s essential to focus on key areas that can significantly impact your success. From my experience as a copywriter and online course creator with over a decade in the industry, I’ve identified three critical directions: online marketing, client acquisition, and Facebook advertising. Let’s explore how to analyse these areas and the problems we can solve within each to create compelling and valuable content for your audience.

1. Online Marketing

Online marketing is a broad and dynamic field. It encompasses various strategies to promote products or services over the internet. Here are a few standout problems that online marketing can solve:

  • Lack of Clients: One of the most pressing issues for many businesses is acquiring clients. Online marketing can help address this by enhancing your visibility and reach. Effective SEO strategies, content marketing, and social media engagement can drive traffic to your site and convert visitors into clients.
  • Building a Personal Brand: Establishing a strong online presence is crucial for building a personal brand. By positioning yourself as an expert in your field through blogs, podcasts, and webinars, you can attract a loyal audience and potential clients.
  • Expert Positioning: Online marketing allows you to showcase your expertise and build authority in your niche. Sharing valuable insights, case studies, and industry knowledge can position you as a go-to resource, fostering trust and credibility.

2. Client Acquisition

Securing a steady stream of clients is the lifeblood of any business. Here are some common problems in client acquisition and how to address them:

  • Starting Out: Many entrepreneurs struggle with how to get their first clients. Effective networking, leveraging social proof, and offering initial discounts or trials can help overcome this hurdle.
  • Consistent Client Flow: Maintaining a consistent flow of clients is challenging. Implementing automated marketing funnels, nurturing leads through email campaigns, and utilising CRM systems can help manage and streamline client acquisition processes.
  • Cost-Effective Marketing: Marketing without a substantial budget can be daunting. Utilising organic methods such as content marketing, SEO, and social media engagement can reduce costs while still attracting clients.

3. Facebook Advertising

Facebook advertising is a powerful tool, but it comes with its own set of challenges. Here’s how to tackle some of the common problems:

  • Setting Up Business Manager: Many users find it confusing to set up Facebook Business Manager. Providing step-by-step guides and video tutorials can simplify this process and help users get started quickly.
  • Ad Performance: Poor ad performance can be a significant issue. Teaching users how to optimise their ads, choose the right audience, and use A/B testing can improve conversion rates and ROI.
  • Ad Blockages: Accounts can sometimes get blocked, causing frustration and delays. Offering solutions on how to appeal blocked accounts, avoid common pitfalls, and maintain compliance with Facebook’s policies can be immensely helpful.

Analysing the Market

To ensure your ideas resonate with your audience, it’s crucial to verify them through market research. Here’s a brief guide on how to analyse your ideas:

  1. Google Search: Start by typing your problems into Google. Look for existing content, blog posts, and discussions to see if there’s interest in these topics. For example, searching “Facebook ads problem” reveals numerous discussions, indicating a common pain point.
  2. Google Keyword Planner: Use tools like Google Keyword Planner to identify search volumes for specific phrases. High search volumes indicate significant interest, while low volumes might suggest a niche topic or a need for further exploration.
  3. YouTube Search: Check YouTube for related content. Look for popular videos on your topics and analyse their views and engagement. This can give you insights into what people are interested in and the kind of content that performs well.
  4. Facebook Ad Library: Explore Facebook’s Ad Library to see what types of ads your competitors are running. This can provide inspiration and reveal what works in your industry.


By focusing on online marketing, client acquisition, and Facebook advertising, you can address key challenges and provide valuable solutions to your audience. Remember to validate your ideas through thorough market research to ensure they resonate with your target audience. With these strategies, you can create impactful content that not only attracts but also retains clients, driving your business towards success.

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